The ad for Era laundry detergent portrays it as cheaper and just as effective at removing stains as any other brand of detergent. Its manufacturer Procter & Gamble is using a ________strategy to describe Era in relation to all its competitors.
A) market development
B) product penetration
C) positioning
D) diversification
E) targeting

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The Answer of The ad for Era laundry detergent portrays it as cheaper and just as effective at removing stains as any other brand of detergent. Its manufacturer Procter & Gamble is using a ________strategy to describe Era in relation to all its competitors.
A) market development
B) product penetration
C) positioning
D) diversification
E) targeting

The Ad for Era Laundry Detergent Portrays It as Cheaper