In 2004, the U.S. Coast Guard Academy surpassed its goal to generate interest in exceptional high school seniors. The academy mailed out a package that listed the academy's requirements, benefits, application information, and details of a typical week. The academy was especially proud of how mail and female students were different packages. The U.S. Coast Guard Academy relied on ________ segmentation to reach high school seniors.
A) age and sex
B) social class and region
C) demographic and results-oriented
D) sex and psychographic
E) sex, age, race, and religion

Question

In 2004, the U.S. Coast Guard Academy surpassed its goal to generate interest in exceptional high school seniors. The academy mailed out a package that listed the academy's requirements, benefits, application information, and details of a typical week. The academy was especially proud of how mail and female students were different packages. The U.S. Coast Guard Academy relied on ________	segmentation to reach high school seniors.
A) age and sex
B) social class and region
C) demographic and results-oriented
D) sex and psychographic
E) sex, age, race, and religion

Quizplus · Accepted Answer

The Answer of In 2004, the U.S. Coast Guard Academy surpassed its goal to generate interest in exceptional high school seniors. The academy mailed out a package that listed the academy's requirements, benefits, application information, and details of a typical week. The academy was especially proud of how mail and female students were different packages. The U.S. Coast Guard Academy relied on ________	segmentation to reach high school seniors.
A) age and sex
B) social class and region
C) demographic and results-oriented
D) sex and psychographic
E) sex, age, race, and religion