In most places in the United States where there is a concentration of Latinos, small shopkeepers import south-of-the-border sodas like Topo Chico and Jarritos. These store use________ Segmentation to identify its target market.
A) product-use
B) behavioral
C) life-style
D) demographic
E) personality

Question

Quizplus · Accepted Answer

Behavioral segmentation is used here as it involves segmenting markets based on consumer behavior, such as product preferences and buying habits. Importing specific sodas that cater to the tastes and cultural preferences of Latinos is an example of targeting a market based on their consumption behavior.

In Most Places in the United States Where There Is