Personality is not an ideal basis for segmentation because:
A) consumers seldom make purchases based on their personalities.
B) it is difficult to measure personality accurately.
C) there are over 200 different recognized personality types and developing a marketing mix for each is expensive.
D) social class segmentation is much easier and reveals the same information.
E) personalities are the result of demography.

Question

Quizplus · Accepted Answer

The Answer of Personality is not an ideal basis for segmentation because:
A) consumers seldom make purchases based on their personalities.
B) it is difficult to measure personality accurately.
C) there are over 200 different recognized personality types and developing a marketing mix for each is expensive.
D) social class segmentation is much easier and reveals the same information.
E) personalities are the result of demography.

Personality Is Not an Ideal Basis for Segmentation Because