The direct-derivation method:

A) requires little statistical analysis.
B) measures the probability of whether consumers will buy a new product.
C) is a statistical refinement of market-share analysis.
D) is expensive and time-consuming.
E) adds a flat percentage increase to last year's sales figures to predict this year's.

Question

The direct-derivation method:

A) requires little statistical analysis.
B) measures the probability of whether consumers will buy a new product.
C) is a statistical refinement of market-share analysis.
D) is expensive and time-consuming.
E) adds a flat percentage increase to last year's sales figures to predict this year's.

Quizplus · Accepted Answer

The direct-derivation method requires little statistical analysis because it involves straightforward calculations or assumptions rather than complex statistical techniques.

The Direct-Derivation Method: A) Requires Little Statistical Analysis