Lengnick-Hall (1992) Suggests That Four Factors Are Required to Ensure

Lengnick-Hall (1992) suggests that four factors are required to ensure that innovation has a competitive advantage. Two factors refer to the ability to meet significant customer needs and to:

A) exploit ideas from other businesses.
B) utilise technologies that are readily accessible to the firm and the competitors.
C) utilise a particular industry's timing characteristics.
D) ensure that innovations can be replicated.