If an organisation consists of only a single business unit, the _____________ -level and the_____________ -level strategies are essentially the same.

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In an organization that consists of a single business unit, the corporate-level strategy, which outlines the overall direction and goals of the entire organization, and the business-level strategy, which focuses on how to compete successfully in a particular market, are essentially the same because there is only one line of business to manage.

If an Organisation Consists of Only a Single Business Unit