Often, when confronted with the results of an expensive decision that did not quite work out, managers will react by allocating even more resources to 'fix it'. Sometimes this is done even when the best expectations for turning the situation around are dim. Bazerman called this kind of situation:

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This situation is referred to as "non-rational escalation" or "escalation of commitment," where individuals continue to invest in a decision despite new evidence suggesting that the decision was wrong, often due to the desire to not appear wasteful or to justify previous investments.

Often, When Confronted with the Results of an Expensive Decision