According to Jones (1991), the moral intensity of an ethical issue is critical to the decision-making process because it influences the identification of an issue as an ethical problem.

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Jones (1991) introduced the concept of moral intensity in the context of ethical decision-making, suggesting that the perceived magnitude of consequences, social consensus, and proximity of the ethical issue influence how individuals recognize and respond to ethical dilemmas, thereby affecting the decision-making process.

According to Jones (1991), the Moral Intensity of an Ethical