The two-step flow of communication refers to ideas that flow from a medium to an opinion leader and then to someone else.

Name: The two-step flow of communication refers to ideas that flow from a medium to an opinion leader and then to someone else.
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The two-step flow of communication model suggests that information from the media moves in two distinct stages: first, it is transferred from the media to opinion leaders, and then from these opinion leaders to other individuals in the society.

The Two-Step Flow of Communication Refers to Ideas That Flow