The first major study into the effects of television on children was conducted by Wilbur Schramm in the late 1950s.

Name: The first major study into the effects of television on children was conducted by Wilbur Schramm in the late 1950s.
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Wilbur Schramm did indeed conduct one of the first major studies into the effects of television on children in the late 1950s, focusing on how television influenced children's behaviors and attitudes.

The First Major Study into the Effects of Television on Children