At West Coast Chemical, the first Friday of every month is set aside for the company to have what many people would call a "pep rally to talk about company successes, upcoming events, and other uplifting issues. This relatively dramatic, planned monthly activity is called a/an

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This activity is a "rite," which refers to a formal or ceremonial act or procedure prescribed or customary in religious or other solemn use. In the context of organizational culture, rites are planned activities that are significant to the organization, often used to reinforce company values, celebrate successes, and build a sense of community.

At West Coast Chemical, the First Friday of Every Month