At the annual convention in New Orleans, the ten sales associates who have amassed the largest sales volumes for the year are brought out onto the stage and publicly awarded their bonuses. In this example, the ABC company is hoping that all the salespeople in attendance will gain an understanding that sales are important to the company's culture and that, by placing these people on stage, they are cementing these beliefs. This practice of publicly rewarding salespeople is consistent with which of the following?

Question

Quizplus · Accepted Answer

The practice described is a ritual or ceremony, where specific actions (publicly rewarding salespeople) are performed to communicate and reinforce the company's values and priorities, in this case, the importance of sales.

At the Annual Convention in New Orleans, the Ten Sales