According to Maytag commercials, the Maytag repairman is a rather lonely person and has nothing to do because Maytag appliances rarely break down. This commercial supports the Maytag image (i.e., of high quality products) and is a component of the firm's culture referred to as

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Organizational stories are narratives shared among members of an organization to communicate the organizational culture, values, and norms. The Maytag repairman commercials serve as a story that communicates the high quality and reliability of Maytag appliances, reinforcing the company's image and culture.

According to Maytag Commercials, the Maytag Repairman Is a Rather