Ballard Technologies has three distinct product lines: pollution control devices, home security systems, and fiber optics. Each of these product lines is fairly distinct, each requires specialized effort to achieve high product quality, and each is targeted to different customers. Based on this information, which of the following organizational structures is the most appropriate?
A) matrix
B) product divisional
C) geographic divisional
D) functional
E) network

Question

Quizplus · Accepted Answer

Given that Ballard Technologies operates with three distinct product lines, each requiring specialized efforts and targeting different customers, a product divisional structure is most appropriate. This structure allows each product line to operate semi-autonomously, focusing on its specific operational needs, market strategies, and customer base, which enhances efficiency and effectiveness in addressing the unique requirements of each product category.

Ballard Technologies Has Three Distinct Product Lines: Pollution Control Devices