Colonial Penn has many insurance products, each of which is targeted to a specific demographic group, such as farmers, medical professionals, self-employed individuals, retirees, and people in high-risk jobs such as police officers, firefighters, and military personnel. Based on this information, which of the following organizational structures is the most appropriate?
A) network
B) product divisional
C) matrix
D) functional
E) customer divisional

Question

Quizplus · Accepted Answer

The most appropriate organizational structure for Colonial Penn, given its focus on targeting specific demographic groups with its insurance products, is the customer divisional structure. This structure organizes the company's operations around the needs of distinct customer groups, allowing for tailored marketing strategies and product offerings for each demographic, such as farmers, medical professionals, and retirees.

Colonial Penn Has Many Insurance Products, Each of Which Is