Porter defines the generic strategies along two primary dimensions:
A) competitive scope and competitive advantage.
B) industry strength and distinctive competency.
C) economic conditions and company conditions.
D) competitive intensity and competitive convergence.
E) firm strength and industry strength.

Question

Quizplus · Accepted Answer

Porter's generic strategies are defined along two primary dimensions: competitive scope (broad market vs. narrow market) and competitive advantage (lower cost vs. differentiation). These dimensions form the basis for the three generic strategies: cost leadership, differentiation, and focus.

Porter Defines the Generic Strategies Along Two Primary Dimensions