For decades, Volvo has consistently emphasized its company's reputation for safety in its advertisements. Stressing this competitive advantage is consistent with which generic strategy?

Question

Quizplus · Accepted Answer

Differentiation strategy involves making a product or service stand out from competitors. Volvo emphasizes safety, a unique feature, to differentiate its cars in the market.

For Decades, Volvo Has Consistently Emphasized Its Company's Reputation for Safety