According to the people who are willing to pay a higher price for a Toyota or Honda vehicle, Toyota and Honda are higher quality vehicles than those of the American automakers. This is an example of a __________ strategy.

Question

Quizplus · Accepted Answer

This is an example of a differentiation strategy, where Toyota and Honda are perceived as offering higher quality vehicles compared to their competitors, allowing them to potentially charge higher prices. Differentiation involves making a product or service stand out as unique in its market.

According to the People Who Are Willing to Pay a Higher