Distinctive characteristics of firms that pursue a generic strategy of __________ may include exceptional customer service, quality, dependability, availability, innovation, or image.
A) cost leadership
B) industry leadership
C) customer service
D) retrenchment
E) differentiation

Question

Quizplus · Accepted Answer

Firms that pursue a differentiation strategy aim to offer unique products or services that stand out in the market. This uniqueness can be achieved through exceptional customer service, quality, dependability, availability, innovation, or a distinctive image, which are the characteristics mentioned.

Distinctive Characteristics of Firms That Pursue a Generic Strategy of __________