The Lexus ES is a mid-price, luxury automobile that appeals to a narrow segment of the new car market. Based on this information, we can conclude that Lexus pursues a generic strategy of
A) market segmentation.
B) focus differentiation.
C) best-cost.
D) premium pricing.
E) market leadership.

Question

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The Answer of The Lexus ES is a mid-price, luxury automobile that appeals to a narrow segment of the new car market. Based on this information, we can conclude that Lexus pursues a generic strategy of
A) market segmentation.
B) focus differentiation.
C) best-cost.
D) premium pricing.
E) market leadership.

The Lexus ES Is a Mid-Price, Luxury Automobile That Appeals