Following the terrorist attacks of September 11, Southwest Airlines continued their schedules. Most airlines, however, cut back on the number of flights offered. The airlines, other than Southwest, followed a __________ strategy.
A) stability
B) focused
C) retrenchment
D) growth
E) cost differentiation

Question

Quizplus · Accepted Answer

The correct answer is C) retrenchment. This strategy involves reducing the scale or scope of a corporation's operations. In the context of the question, after the September 11 attacks, most airlines reduced the number of flights, which is a form of scaling back operations to minimize losses and stabilize the business, hence a retrenchment strategy.

Following the Terrorist Attacks of September 11, Southwest Airlines Continued