A client comes to an advertising agency for advice on whether to use print advertising versus broadcast advertising. Since the ad agency favors print advertising over broadcast for most clients, the agency constructs a list of simple rules that demonstrates what works best in print advertising. Assume that you have been assigned the role of constructing such a list. Write your list; make sure that it has at least six simple rules for the advertiser.

Question

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The Answer is (a) Use simple layouts, (b) Always put a caption under a photograph, (c) Don't be afraid of long copy, (d) Avoid negative headlines, (e) Don't be afraid of long headlines, (e) Look for story appeal, (f) Photos work better than drawings, (g) Look at your ad in its editorial environment,
(h) Develop a single advertising format, (i) Before-and-after photos make a point better than words, (j) Do not print copy in reverse type and (k) Make each ad a complete sale.

A Client Comes to an Advertising Agency for Advice on Whether