Kotler and Armstrong have identified five levels of relationships that can be formed between a company and its various stakeholders. Roy Harold purchased a new washer/dryer for his apartment. Shortly after the appliances had been installed, a store representative called Harold and asked if he were satisfied with the washer/dryer and how they were installed. The store representative also asked Harold to call if he had any further needs for appliances. This is an example of which relationship level?

Question

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The store representative's follow-up call to ensure satisfaction and offer further assistance exemplifies an accountable relationship, where the company takes responsibility for customer satisfaction post-purchase.

Kotler and Armstrong Have Identified Five Levels of Relationships That