An unaided recall measure does not contain any retrieval cues.
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Q20: According to the concept of spreading activation,
Q21: The failure to retrieve something from memory
Q22: According to decay theory, memories grow weaker
Q23: According to interference theory, the chances of
Q24: There are two basic types of recall
Q26: Recall is the most appropriate indicator of
Q27: Recall is always the most relevant measure
Q28: Companies are interested in what consumers remember
Q29: The fact that consumers can remember an
Q30: Greater recall of advertising claims is a
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