Recall is the most appropriate indicator of product awareness for consideration sets generated inside the person's head.

Question

Quizplus · Accepted Answer

Recall is a measure of memory in which a person must retrieve information learned earlier, and it is appropriate for assessing product awareness in consideration sets because these sets are generated internally, relying on the individual's ability to remember and consider products without external prompts.

Recall Is the Most Appropriate Indicator of Product Awareness for Consideration