Suppose consumers are asked to remember all the brands advertised during the Super Bowl. This is an example of what type of memory measure?
A) Unaided recognition
B) Unaided recall
C) Aided recognition
D) Aided recall
E) None of the above.

Question

Quizplus · Accepted Answer

Unaided recall is a memory measure that asks consumers to remember all the brands advertised during the Super Bowl without any cues or prompts.

Suppose Consumers Are Asked to Remember All the Brands Advertised