After telling consumers that an ad appeared during the Super Bowl for a certain type of product, they are then asked to remember the particular brand. This is an example of what type of memory measure?
A) Unaided recognition
B) Unaided recall
C) Aided recognition
D) Aided recall
E) None of the above.

Question

Quizplus · Accepted Answer

This is an example of aided recall because consumers are given a cue (the product type and the context of the Super Bowl) to help them remember the specific brand.

After Telling Consumers That an Ad Appeared During the Super