Which of the following is not one of the reasons why there has been a shift from mass marketing to micromarketing?
A) Mass media is reaching fewer people.
B) Mass media have become more expensive.
C) There has been a proliferation of digital and wireless communication channels.
D) The new digital media possess certain advantages over mass media, such as their interactivity.
E) All of the above are reasons behind this shift.

Question

Quizplus · Accepted Answer

All the options listed (A through D) are indeed reasons why there has been a shift from mass marketing to micromarketing. Each point addresses a different aspect of the changing landscape in marketing and communication technologies, consumer behavior, and media consumption patterns.

Which of the Following Is Not One of the Reasons