____ is when companies pay to have their products embedded within an entertainment vehicle.
A) Paid sponsorship
B) Embedded marketing
C) Product placement
D) Entertainment promotion
E) None of the above.

Question

Quizplus · Accepted Answer

Product placement is the correct term for when companies pay to have their products embedded within an entertainment vehicle, such as movies, TV shows, or video games, to promote their brand or products in a more subtle way than traditional advertising.

____ Is When Companies Pay to Have Their Products Embedded