Grabbing consumers' attention is one of the most formidable challenges facing business today because:
A) of the tremendous number of companies, products, and messages trying to gain their attention.
B) consumers have to be selective in what receives their attention due to limitations in their cognitive resources.
C) consumers have far more important things in their lives to be contemplating than the multitude of ordinary, low-involvement products that they buy and use with little thought.
D) A and C
E) A, B, and C

Question

Quizplus · Accepted Answer

All three statements accurately describe why grabbing consumers' attention is challenging. A) highlights the competition for attention among numerous companies and products. B) points out the cognitive limitations of consumers, forcing them to be selective. C) emphasizes that consumers prioritize more important aspects of their lives over low-involvement products.

Grabbing Consumers' Attention Is One of the Most Formidable Challenges