____ is the term used to refer to advertising that loses its effectiveness because of overexposure.
A) Advertising burnout
B) Excessive repetition
C) Advertising wearout
D) Excessive exposure
E) None of the above.
Correct Answer:
Verified
Q57: The purpose of viral marketing is to:
A)
Q58: Advergaming refers to:
A) games containing product associations.
B)
Q59: The concept of selective exposure means that:
A)
Q60: Zipping is:
A) when consumers switch to another
Q61: The danger of overexposure means that:
A) ads
Q63: Making contact with consumers requires:
A) getting exposure.
B)
Q64: The basic elements of attention include:
A) focus
B)
Q65: A person's mental capacity does not consist
Q66: Span of attention represents the length of
Q67: Grabbing consumers' attention is one of the
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