The concept of selective exposure means that:
A) companies must be selective in where they place their advertisements.
B) consumers ultimately control whether or not exposure occurs.
C) companies should be careful in which target markets they select.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of individuals to favor information which reinforces their pre-existing views while avoiding contradictory information. This means consumers have control over the information they choose to engage with or ignore.

The Concept of Selective Exposure Means That