The danger of overexposure means that:
A) ads can lose their ability to attract attention if they are seen too often.
B) the tedium of seeing the same ad repeatedly can cause consumers to become critical and argumentative during ad processing.
C) advertisers should consider using ads that differ in their executions.
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Overexposure to ads can lead to ad fatigue, where consumers become desensitized or annoyed by seeing the same ad repeatedly. This can result in ads losing their effectiveness (A), and viewers becoming critical or dismissive (B). To combat this, advertisers should vary their ad executions (C), making all statements correct.

The Danger of Overexposure Means That