Zipping is:
A) when consumers switch to another TV station when a commercial comes on.
B) when consumers fast forward through commercials when watching a VCR tape.
C) an example of selective exposure.
D) A and C
E) B and C

Question

Quizplus · Accepted Answer

Zipping refers to the action of fast-forwarding through commercials on recorded content, such as on a VCR or DVR, which is an example of selective exposure where consumers actively avoid advertisements.

Zipping Is