A company that uses a product packaging much different than its competitors' packaging is an example of using ____ to attract attention.
A) the surprise factor
B) uniqueness
C) distinctiveness
D) creativity
E) None of the above.

Question

Quizplus · Accepted Answer

A company that uses a product packaging much different than its competitors' packaging is an example of using distinctiveness to attract attention. Distinctiveness refers to the quality of being different or unique, which can help a product stand out from its competitors and attract attention.

A Company That Uses a Product Packaging Much Different Than