Attention-getting stimuli may actually hurt advertising effectiveness when:
A) they dominate consumers' attention, thereby interfering with processing of the rest of the ad.
B) consumers perceive such stimuli as a tactic to manipulate them.
C) they are disliked by consumers.
D) A and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Attention-getting stimuli can hurt advertising effectiveness when they dominate consumers' attention, making it hard to process the rest of the ad, when consumers see them as manipulative, or when they are disliked by consumers. Each of these scenarios can detract from the ad's intended message and impact.

Attention-Getting Stimuli May Actually Hurt Advertising Effectiveness When