According to ____, information can flow directly to different types of consumers, including opinion leaders, gatekeepers, and opinion seekers.

Question

Quizplus · Accepted Answer

The multistep flow of communication model suggests that information does not simply pass from media to a mass audience directly but flows through various intermediaries, reaching different types of consumers including opinion leaders, gatekeepers, and opinion seekers. This model acknowledges the complexity of communication processes in society.

According to ____, Information Can Flow Directly to Different Types