A ____ involves the introduction of an entirely new product that significantly alters consumers' behavior patterns and lifestyles.

Name: A ____ involves the introduction of an entirely new product that significantly alters consumers' behavior patterns and lifestyles.
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Question

Quizplus · Accepted Answer

Discontinuous innovation involves introducing a new product or service that significantly changes consumer behavior patterns or lifestyles, often creating a new market or drastically altering how existing markets operate.

A ____ Involves the Introduction of an Entirely New Product