Which of the following is not a main characteristic found by Rogers' and others to be associated with successful new products?

Question

Quizplus · Accepted Answer

All the options listed (Observability, Complexity, Trialability, Compatibility) are indeed characteristics associated with successful new products according to Rogers' diffusion of innovations theory. However, it's important to note that while Complexity is a characteristic, it's generally seen that lower complexity (or simplicity) is more favorable for the success of new products. Rogers' theory suggests that for a new product to be successful, it should be compatible with the potential adopters' existing values and needs, offer observable benefits, be trialable (allowing potential adopters to experiment with it on a limited basis), and not be overly complex.

Which of the Following Is Not a Main Characteristic Found