A new androgynous consumer is emerging who has the characteristics of both male and female consumers.

Question

Quizplus · Accepted Answer

This statement is true as societal norms evolve, leading to a more fluid understanding of gender. This has resulted in the emergence of androgynous consumers who do not strictly identify with traditional male or female characteristics, influencing their purchasing behavior and preferences. Brands and marketers are increasingly recognizing and catering to this diverse consumer base.

A New Androgynous Consumer Is Emerging Who Has the Characteristics