Working and non-working wives should be treated as homogeneous segments.

Name: Working and non-working wives should be treated as homogeneous segments.
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Working and non-working wives often have different needs, preferences, and financial contributions to their households, which can affect their purchasing behavior and lifestyle choices, making it important to treat them as distinct segments for more effective marketing and service delivery.

Working and Non-Working Wives Should Be Treated as Homogeneous Segments