Which of the following statements about mood states is correct?
A) Consumers will evaluate a product more favorably when they are in a good mood.
B) Retailers can enhance the desirability of their products by configuring their shopping environments to evoke favorable moods.
C) Mood states are far richer in nature than simply whether they are good or bad.
D) A and B
E) A, B, and C
Correct Answer:
Verified
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