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Which of the Following Statements About Feelings During Product Consumption

Question 63

Multiple Choice

Which of the following statements about feelings during product consumption are incorrect?


A) The feelings experienced during product consumption will influence consumers' post-consumption evaluations.
B) One approach for enhancing a product's desirability is to emphasize the positive feelings consumers will experience during product consumption.
C) Another approach for enhancing a product's desirability is to emphasize how consumption will not lead to negative feelings.
D) The existence of strong feelings during product consumption will accentuate the influence of consumers' pre-consumption mood on their post-consumption evaluations.
E) None of the above are incorrect.

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