Which of the following statements about feelings during product consumption are incorrect?
A) The feelings experienced during product consumption will influence consumers' post-consumption evaluations.
B) One approach for enhancing a product's desirability is to emphasize the positive feelings consumers will experience during product consumption.
C) Another approach for enhancing a product's desirability is to emphasize how consumption will not lead to negative feelings.
D) The existence of strong feelings during product consumption will accentuate the influence of consumers' pre-consumption mood on their post-consumption evaluations.
E) None of the above are incorrect.
Correct Answer:
Verified
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