From a multiattribute model perspective, which of the following are ways to change consumers' attitudes toward a brand?

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From a multiattribute model perspective, changing consumers' attitudes toward a brand can be achieved by changing beliefs about the brand's attributes (A), changing the importance consumers attach to those attributes (B), and altering preferences regarding what the ideal brand would look like based on those attributes (C). All these strategies are aimed at influencing how consumers perceive and evaluate a brand's attributes, thereby affecting their overall attitude towards the brand.

From a Multiattribute Model Perspective, Which of the Following Are