Suppose a grocery store is interested in predicting where consumers will go the next time they need to buy groceries. Which type of intention should be measured?

Name: Suppose a grocery store is interested in predicting where consumers will go the next time they need to buy groceries. Which type of intention should be measured?
Brand: Quizplus
Rating: 5.0 (42 reviews)

Question

Quizplus · Accepted Answer

Shopping intentions should be measured as they directly relate to the consumer's plans or likelihood to visit a particular store for their grocery shopping needs.

Suppose a Grocery Store Is Interested in Predicting Where Consumers