Laddering seeks to uncover the linkages between product attributes, personal outcomes (consequences), and values that serve to structure components of the cognitive network in a consumer's mind.

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Laddering is a technique used in marketing research to explore the connections between specific product attributes, the consequences of using those attributes, and the personal values they support, thereby revealing the cognitive structures that influence consumer decisions.

Laddering Seeks to Uncover the Linkages Between Product Attributes, Personal