AIO measures assess consumers' attitudes, income and occupation.
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Q49: Personal values define "normal" behavior for an
Q50: Laddering is a technique by which companies
Q51: Laddering seeks to uncover the linkages between
Q52: Lifestyle is a summary construct representing the
Q53: Psychographics is an operational technique to measure
Q55: A widely used approach to lifestyle marketing
Q56: Consumer motivation represents the drive to satisfy
Q57: Physiological needs are the most fundamental type
Q58: Physiological needs involve just what we eat
Q59: Phishing refers to the marketing practice of
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