Consumer knowledge is essentially acquired from two basic sources: experience and one's family.
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Q118: Consumption and usage knowledge encompasses the information
Q119: Inadequate consumption knowledge is a problem because
Q120: Persuasion knowledge refers to what advertisers know
Q121: Persuasion knowledge adversely affects consumers' perceptions of
Q122: Self-knowledge represents a person's understanding of her
Q124: The relative influence of different knowledge sources
Q125: In one survey college students indicated that
Q126: One reason why it is important for
Q127: The Delahaye Index is a well-known indicator
Q128: Desired image is the image consumers would
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