One reason why it is important for companies to understand consumers' sources of knowledge is that it helps them in developing their strategies for making contact with consumers.
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Q121: Persuasion knowledge adversely affects consumers' perceptions of
Q122: Self-knowledge represents a person's understanding of her
Q123: Consumer knowledge is essentially acquired from two
Q124: The relative influence of different knowledge sources
Q125: In one survey college students indicated that
Q127: The Delahaye Index is a well-known indicator
Q128: Desired image is the image consumers would
Q129: Knowledge gaps refer to an absence of
Q130: One example of a knowledge gap is
Q131: When consumers hold inaccurate knowledge, misperception is
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